Alex LaVallee

Co-owner, Anytime Fitness


Lives in Hope Valley


Alex LaVallee grew up in Massachusetts and in 1996 attended Johnson and Wales University in Providence. After graduating, he made RI his permanent home. He went on to have a successful career in real estate from 2000-2009. Alex owned and operated a mortgage brokerage from 2006–2009. In 2009, Alex wanted to explore a new industry. He looked into franchises and after months of research, he decided to join together with Anytime Fitness opening his first location in Richmond. Anytime Fitness is ranked the #11 franchise in the world. Today, Alex is co-owner of seven Anytime Fitness locations: Richmond; Narragansett; Putnam, CT; Westfield, MA; Smithfield, MA; Lisbon, CT; and Framingham, MA. Alex (AKA “Awesome Alex,” known to all at Anytime Fitness) had an immediate connection with Anytime Fitness and became much more involved with the franchise. He was selected to be on the Franchise Advisory Council, which consists of six owners working together to advise other franchisees across the world on how to make their clubs more successful. Just recently Alex and his business partner, Joe, landed a major deal with corporate and have joined together to open and operate Anytime Fitness centers in New England.


Alex, along with his business partner, has sponsored events that have benefited local libraries and St. Jude’s Hospital. They also do canned food drives and a Cold Weather Jacket Drive for the less fortunate through out the year.


Alex is married with a beautiful 2-year-old daughter, and is about to have a son this summer.


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