Leading Ladies 2019

Leading Ladies 2019: Joanne M. Daly, CDFA

First Vice President, Financial Advisor, Family Wealth Advisor and Certified Divorce Financial Analyst®, Morgan Stanley


When talking with JOANNE DALY it is easy to see how much she cares about her clients and how dedicated she is to helping them take control of their financial future. “I am passionate about helping others become financially empowered and make smart well- informed decisions about their money, especially women,” she says. Joanne’s clientele include individuals, couples, professors, doctors and small business owners, but many of her clients are women who have become responsible for their financial future after experiencing divorce, death of a loved one or inheritance of significant wealth.

Joanne knows personally how important it is to be involved in your finances, since Joanne’s mother became a widow at 45. Joanne saw firsthand the emotional and financial challenges her mother faced, which is why she requires that both spouses participate in their meetings. Joanne strives to ensure that if something happens to one of them, the other will be better prepared to handle their financial affairs on their own. “Of course I will be there for them, to guide them and advocate for them,” she says, “helping them navigate through the overwhelming paperwork and helping them preserve their wealth so that they can live a comfortable lifestyle.”

Years ago, she helped her sister as she was going through a divorce after over 20 years of marriage, collaborating with the attorney and CPA to help ensure her sister could continue to live the lifestyle she envisioned. She realized then that many women needed help with managing the divorce process and taking back control of their financial future.

As a result of Joanne’s personal experiences, she has truly made it her mission to help her clients become financially informed and engaged in their finances, to help ensure they make smart decisions about their money. “I am their wealth coach, helping them navigate through their financial journey,” Joanne says. “I essentially act as their personal CFO, helping them in many financial aspects of their life and working in collaboration with their attorneys, mediators and CPAs to create a holistic wealth plan that incorporates their personal values and goals. I provide customized strategies to help them enhance, preserve and protect their wealth so they can achieve what’s most important to them.” Through ongoing financial education, coaching and planning, her clients feel confident in making informed financial decisions.

Joanne enjoys educating others through financial presentations to civic organizations and companies. She is a frequent guest speaker on various topics, including financial empowerment, divorce and wealth planning and has presented at Bryant University’s Women Summit, South County Hospital, URI Alumni Foundation and The Rhode Island Society of CPAs, to name a few.

Though Joanne’s office is in Providence, she often meets with clients in their home, office or the firm’s Newport office. Joanne has more than 25 years of financial services experience, was a former CPA Tax Manager for Ernst and Young and earned an M. S. in taxation from Bryant University. Joanne has attained Morgan Stanley’s Family Wealth Advisor (FWA) designation which is granted to those financial advisors who have successfully completed an extensive accreditation program focused on the skills needed to help families communicate about money and values, share their goals and grow and protect wealth across generations. She is also a Certified Divorce Financial Analyst.

Outside of work, Joanne is an active volunteer, including being a member of the: Women’s Fund of RI board, RI Partnership in Philanthropic Planning board, South County Hospital Development Committee (past Investment committee), GFWC Women’s Club of South County, United Way’s Alex de Tocqueville Committee, RI Society of CPAs and the Estate Planning Council of RI. Joanne lives in Narragansett with her husband and two daughters. 

Morgan Stanley

Providence 863-8467, 800-488-1241 

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