My style education is courtesy of my wife, Jennifer, who worked in fashion publishing in New York City. She taught me that style is another kind of composing – a visual composition, like taking a picture. I do a lot of photography as Director of Communications and Community Engagement for Moses Brown, and fashion is making a sort of living image.
Humans are massively visual creatures, and we make snap decisions. So putting a little attention into the artistry of ‘What do I want your first thought to be when encountering me?’ is not misplaced. As a branding and marketing guy, I know that everyone will find a hook for you; if you don’t choose it, they’ll choose for you. Put some thought into it: does it fit the environment? Does it say what you’d like to say? And it can’t be fake.
I actually started wearing bow ties in high school here, and when I was preparing for this job, I thought: ‘Bow tie guy’ will be the easy way for people to identify me. I started wearing one every day to work. I probably own about 50. I got to where my hands can tie them automatically, without a mirror.
Comments
No comments on this item Please log in to comment by clicking here