Bigger and Better

Two years after fire, Arous Studio is back in business – and thriving

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When you step through the doors of Arous Studio, you are walking into owner Arous Parker’s vision-turned-reality. Arous has been busy channeling her energy and passion into rebuilding her business after a fire destroyed her previous studio exactly two years ago. In this new space, she has designed a spa-like experience where patrons are catered to and inspired within the open studio where stylists are busy at work. A bigger space meant bigger opportunities, and Arous had a very specific goal in mind: a completely one-of-a-kind hair experience. Her technique? Dry cutting.

“Dry cutting is different in that the stylist is trained to follow the natural contours of your hair, so each cut is literally unique to each client,” Arous explains. “The hair grows out more naturally, and is easier to style at home.”

Such a technique cannot be mastered overnight. The John Sahag Dry Cut technique was introduced to her 20 years ago by a friend in New York City, where Arous attended the workshop and never looked back on her cutting-while-wet ways. Through all of life’s hardships, and every studio space, Arous’ value of her clients has always remained true: “As soon as someone sits in my chair, I make my world
about them.”

That exact notion is carried throughout Arous Studio as soon as you arrive. Compared to the previous space, the new one gives Arous the space to host seminars, trainings, and pop-up community events. It boasts 3,000 square feet and 14 chairs, plus a refreshment bar with coffee and homemade baklava. “I want to serve people what I would serve in my own home” Arous says, gesturing to the state-of-the-art espresso machines in the backroom.

What’s in store for Arous Studio? Arous will continue to host the Dry Cut Academy, a series of professional classes where she will mentor others on the atypical method. Later this summer, she will also be offering a new series of pop-up dry cutting workshops in spaces around Providence.