This Watch Hill Shop Runs on Island Time

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Looking for a tropical escape? Craving color and cotton over wool? Trade your snow pants for mood-boosting apparel from Three Islands. At the company’s flagship store in Watch Hill, find “good vibes and happy clothes that put a little sunshine in your closet,” says owner Justin Goff.  His line features batik printed cotton items made in Bali, the Indonesian island that Goff called home and where he met his wife. While the brick-and-mortar store keeps a summer schedule (May through October), you can always stock up on their website for new beachwear staples, cheery dresses, and men’s shirts that summon paradise. According to Goff, the clothes, “just make you feel a little bit lighter, a little more chill, and yes, that much cooler.” The entire line is about evoking a happy, sunny-day feeling. “The whole island vibe has become so much about who I am and what our brand is,” explains Goff. “It’s about getting back to basics. Turning off the phone and picking up a good book. Spending time with family and friends. Taking a siesta in a hammock. Going on a bike ride to get ice cream. It’s all about fun.” 99 Bay Street, Watch Hill

 

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