The primary mission of the South County Tourism Council is to plan, promote, and market tourism beyond their 11-town region. However, when COVID hit, things changed and so did their messaging. “We focused our efforts locally and regionally,” says Faye Pantazopoulos Brown, creative director. And so while the world was locked down, two campaigns were launched: “Love Where You Live” and “Find Your Way Back” – the latter featuring a logo designed in-house. T-shirts were ordered and staff began wearing them around town, and when people constantly stopped to ask where they got them, team SCTC knew they were onto something. Before long, more products were added and soon the online-only South County Beachside Boutique was open for business. “It’s where visitors and locals can shop for South County products for themselves or to give as gifts,” says Pantazopoulos Brown, who admits the hoodie is her winter go-to.
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