Tastemaker

Therapy Boutique Prescribes a Dose of Style

A trailblazing boutique offers up a little retail therapy

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Who doesn't appreciate a little retail therapy? A style trailblazer in Wakefield for many years, Therapy Boutique has been offering on-trend and hard-to-find women's clothing and accessories coupled with a side of emotional relief. Co-owners Candace Brown and Lauren Wells pulled up a couple of chairs with us recently to talk about South County style and their next big move.

After eight successful years in Wakefield, why did you decide to move to East Greenwich last month?

We decided to relocate to East Greenwich to centralize the store. We have customers from all over Rhode Island. East Greenwich makes it pretty easy for our customers to come to us, especially during the long winters. We also love the feeling on Main Street. We are still considering a smaller space in Wakefield as a second location for the future... stay tuned.

Another new addition is your small boutique inside the Break Hotel.
Yes! The hotel just opened this summer in Narragansett and it's absolutely gorgeous. We will continue our resort looks there and carry lines like Jude Connally, which have been so popular in Wakefield. We're also looking to introduce fun special events like trunk shows come early spring.

What trends have been popular in South County this summer? 

The colors this season are softer than last year, with warmer, more subtle tones. White is always beautiful this time of year and we carry a lot of it. Nautical influence and easy-to-wear, flowy bohemian looks are also very popular. Being located in a coastal state, customers are always look.ing for these looks, so we've been carrying them from the very beginning. 

What's a good way to transition a summer dress from day to night?
Taking a summer dress from day to evening is easy with the right jewelry. We carry very affordable "pick up pieces" to complete a look as well as higher priced one-of-a-kind pieces. They also make great gifts.

We've always admired your boutique name. Tell us how you came up with it.

We came across an article that stated there was proof that serotonin levels rise in people's brains when they shop, therefore truly providing a form of therapy. Our tag line is "a cure for the wardrobe blues." Women can be hard on themselves when trying on clothing. Clothing should be fun. The real therapeutic part is making sure that every customer walks out of the store feeling great about her purchase and the way she looks in it. We never want anyone regretting a purchase. We want them to love their clothes and wear it for years. It's so rewarding to hear that from our customers all the time.

Therapy Boutique
235 Main Street
East Greenwich
783-9400