It’s no secret that the state of Rhode Island is a small, tight-knit community. Each town and city is its own tribe, reveling in its small-towness, its local businesses, and of course, its native brews. In an effort to recognize these quintessential Ocean State qualities, Narragansett Beer has set out to buy a beer for all the “neighbors” that frequent beloved bars and restaurants in the state. The party series “Buy RI” will underscore the idea that sharing a drink at the bar is a celebration that brings people together. It puts into practice the company’s slogan “Hi, Neighbor, Have a ‘Gansett” in the most literal sense.
The “Buy RI” initiative was started to celebrate the local restaurant industry and small businesses in the state that have been purveyors of the amber ale for years. The focus, says President of Narragansett Beer Mark Hellendrung, is on community and loyalty. “Every neighborhood bar or restaurant in our home state of Rhode Island is a center of community where people can learn from, support, and share with each other, whether it’s a close loved on or your neighbor on the barstool next to you.”
The tour kicked off a couple of months ago going alphabetically by town, but the next three months of summer will be a party in South County. The beer company will be making stops in Narragansett, North Kingstown, South Kingstown, and more before the winter. At the event, patrons will receive a free beverage on Narragansett by turning in a wooden nickel at the bar they receive upon entrance to the party. The first 50 to arrive at each event will also get a pint glass with the company’s logo.