Leading Ladies: Briana Hill

Vice President, Rhode Island Rentals

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Briana Hill | Vice President, Rhode Island Rentals | 111 Plan Way, Warwick | 401-738-9731 | rirental.com | BrianaH@RIRental.com


Briana Hill is always up for a good challenge. As the Vice President of Rhode Island Rentals, customers turn to her to create picture-perfect events. “My customers bring me torn-out pages from magazines all the time, “ she explains. “I love to recreate those images, especially under budget.”

Recreating images found in glossy magazines and on inspiration boards on Pinterest is indeed a welcome challenge for Briana and her team at Rhode Island Rentals, but so is creating a theme or concept from scratch. “I love using different colors, chairs and dishes to create a one-of-a-kind, customized look,” she says.

Rhode Island Rentals is one of the largest rental companies in the state, serving Rhode Island, southern Massachusetts and eastern Connecticut. With a massive inventory of tents, linens, chairs and more, the Warwick-based company prides itself on working events both large and small. Be it a glamorous Block Island wedding or a casual backyard birthday party, each event is handled with the upmost professionalism and attention to details.

Since starting as a dishwasher in the family business at age 15, Briana has always taken pride in working in so many areas of the company. From catering to décor, she’s learned firsthand the needs of not only the clients, but also her fellow employees. She cites her expert company knowledge as one of the keys to her ongoing success. “I can do every job in my company successfully,” she says. “I can even consult in construction and tool rental.” Knowing each area inside out has also given her tremendous insight for the company’s expansion.

Though her father is the owner of Rhode Island Rentals, she’s quick to point out that she had to work hard to get to her current position. “My father and late mother really pushed me to be the hard-working, determined and intelligent individual I am today.” With a common goal of excellent customer service, she adds that the family company dynamic is a positive one. “I have a great working relationship with my dad. We compliment each other so well.”

The positive work environment and satisfied customers might explain why some employees have stayed for over 20 years. Though not technically family, employees are treated as if they are. “Each employee’s voice is heard,” Briana explains, pointing out that the team has input on social media, showroom design and inventory purchasing. This long-standing tradition of values started with her great grandfather, who started the company 49 years ago.

Briana and her team are always keeping up with bridal and corporate event trends, adding to their already impressive inventory of party supplies. Specialty linens, bouncy houses, dance floors and fine china barely scratch the surface of their offerings. “And if we don’t have it, we’ll find it for you,” Briana says.

Since Briana took on the vice president role last year, she’s led the company into new areas of expansion. Just recently she oversaw the construction of portable hardwood floors for tents and the creation of a 4,000 square foot tent washer. The company is also in the process of revamping its Warwick showroom and adding a room dedicated entirely to linens, an area that saw an increase by tenfold under Briana’s leadership. “Now our customers will be able to come in and see the colors, feel the fabrics,” she adds. It’s these types of touches and forward thinking that continues to raise the bar of excellence at Rhode Island Rentals, turning a dream found on a page into a reality.

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