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Lolo's Beach Chic

These ocean-inspired bags make the perfect accessory from sand to soiree

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Lolo, the line of eye-catching bags, started in 2012. “We wanted to create women’s accessories and cosmetic bags that were both practical and whimsical,” says Heidi Hublein, retail manager of the brand. They opened a boutique in Watch Hill in 2013, and have since added Westerly and Newport locations. We caught up with Heidi to talk summer style, gift inspiration and what we can add to our beach totes this season.

We hear your customers help inspire your designs.
As we have grown and expanded our line over the past five years, we have made sure to include silhouettes in each of our collections that stay on trend for each season while also including our classic Lolo designs. Our customers have also helped in our development with their design requests, which offer a lot of inspiration.

Our Spring 2017 bags represent a fresh take on a nautical theme with our buoy and anchor collection. We have created a new array of tennis and golf items for our country club gals and, of course, made sure we included new summer additions of watermelon slices and pineapples. Our new metallic cosmetic theme for summer has been a big hit for us as well.

Warmer weather always reminds us of beach season. What are the best bags to hit the sand with this year?
Our mesh is a huge hit and a category that has grown in leaps and bounds for us in the past few years. The mesh options are of course great for keeping out the sand, but our customers also love the ease of putting sunscreen, a book and keys in a small flat mesh pouch that pops easily from their tote on a plane into their beach bag. We offer our beach totes in two sizes. Our smaller Amy pool tote has a dog leash for keys and an inside zip pocket with plenty of room for your towel, books, magazines or sarong. Our roomy Madison beach tote offers the same leash and inside zip pocket, with additional room for things like beach toys and multiple towels. It’s the perfect accessory for a day at the beach.


So it’s wedding season…
We have a some new rose gold and shiny silver bridal collection pieces that make the perfect gift for everyone in the bridal party. There is a beautiful three-piece set that makes a gorgeous gift for a bride-to-be. Our medium Avery bags also make ideal gifts for bridesmaids or a maid of honor. Many of our customers also use our oversized luggage tags as table favors for a party or reception. It’s easy to slip a guest’s name down the back of the card in the address window and use these as place cards on the table as well.