Jeremy White co-owns Sense of Style Salon in Wakeﬁeld. Her passion for hair styling was sparked as a young girl, who always loved everything about hair and beauty. Growing up in Cailfornia, she remembers going to salons with her mother where she would watch the ladies walk out of the salons looking beautiful and transformed. What stood out most? The smile on their faces. It was then she knew that she wanted to make a difference in how people feel about themselves, and that is exactly what she is doing today.
What made you decide to get into the hair salon business?
As a young girl I would love cutting and styling my dolls hair, so as I got older I knew it was a passion of mine. My motivation to open a hair salon came from knowing I could make a person’s experience something they would remember, a place where they felt at home and yet know they are going to walk out of this salon feeling better than when they came in.
What’s your background?
I have taken several educational classes in cutting and coloring as well as formal hair design. Starting out in Cranston, I was fortunate enough to work with some great stylists who took me under their wings and taught me many things. As well as being the proprietor I also have been styling hair for 14 years. In addition to a cosmetology license I also hold certiﬁcates in cutting/coloring with Aquage, Tigi, Paul Mitchell and Joico.
Where do you draw inspiration when cutting hair?
I draw my inspiration from many things: media, magazines as well as the person sitting in my chair. One of the most important things I’ve learned along the way is to ask the person a lot of questions. For example, how much time would you spend on your hair? What do you do for a living and are they willing to spend more time if they are contemplating a new hair style? All these things help in giving a person a realistic change.
How much does product matter when maintaining a new hairstyle?
The products we sell do help with keeping hair healthier as well as a longer lasting style. Many times a client will return to the salon saying that when they left their hair felt and looked so good, but when styling at home it just didn’t look the same. Part is skill, but the other part is in using good products. The salon carries many to chose from including Morrocanoil, Kenra and Aquage, which are the products we use when hair styling.
What is in the future for Sense of Style Salon?
I see more growth for Sense of Style. We are a salon that will always strive to make our clients feel as special as they are to us. Spring 2014 holds many cutting and coloring educational classes which we will take advantage of.
Who cuts your hair?
I have my hair cut by Beth, here at Sense of Style. She was recommended to me by a friend and I’ve always felt that I was in good hands. At the time, she worked at another salon but now I am fortunate enough to have her here.